From February 27 to March 4, 2024, the Success 360 Interior Exhibition, led by HOMAG China, was successfully held in Shanghai, bringing together key players across the supply chain. The event focused on the theme of “Innovation and Value in the Local Journey”, highlighting cutting-edge automated production solutions, cost-effective full-service solutions, and digitalized manufacturing technologies that gained widespread recognition. From raw material processing to forming, from intelligent systems to full-cycle service solutions, HOMAG continues to optimize its service structure, integrating advanced technologies into localized research and development to help enterprises build an efficient, high-quality, and sustainable growth model.

Golden Chameleon & Woodworking Machinery: Driving Industry Innovation

As a crucial part of the furniture manufacturing industry, woodworking machinery and material processing share a deep interconnection. The performance of machinery directly impacts the precision and efficiency of material processing, while material properties also set specific requirements for machinery settings and process improvements. The synergy between these two elements is essential for optimizing production outcomes.

Under the leadership of Chairman Guan Jianhua, Golden Chameleon is committed to driving technological innovation in China’s panel industry. As a key co-organizer of HOMAG China's Success 360 Interior Exhibition, Golden Chameleon brought together German-quality manufacturing expertise and localized innovation to present one-stop solutions for high-end furniture, integrating doors, walls, and cabinets.

Customization Trends on the Rise – Excellence Remains Constant

With the rapid rise of customized furniture, premium panel materials are becoming a core component of the supply chain. Golden Chameleon’s Vice General Manager, Guan Zhaoxian, introduced the company’s latest innovations, demonstrating Golden Chameleon's robust product strength and dedication to R&D. The company provides high-quality materials and advanced technology solutions to support the transformation of the furniture manufacturing industry.

As a pioneer in high-end decorative panels, Golden Chameleon unveiled its latest product – the Wood Veneer Series, designed to solve common challenges such as color fading, yellowing, and environmental pollution in veneer materials. Featuring exclusive coating technology, carefully selected 3A-grade natural wood veneer, and extra-large panel formats, the Verntrue Series exemplifies Golden Chameleon's relentless pursuit of top-tier quality, making it the ideal choice for premium brands seeking innovative surface materials.

German Quality, Chinese Manufacturing – European Equipment Cluster

Golden Chameleon’s Kunshan Intelligent Manufacturing Base is equipped with a full suite of European-imported machinery, supporting the development of five core product lines:

• Lacquered MDF Series

• Wood Veneer Panels

• Pure EB Panels

• Digital Laminate Sheets

• Fireproof Crystal Stone Board

By leveraging advanced digital manufacturing processes, Golden Chameleon has eliminated inconsistencies found in traditional manually lacquered panels. With computerized color matching and automated equipment, the company minimizes human error and batch color variations, ensuring consistent quality and worry-free custom production.

Golden Chameleon remains dedicated to sustainable and eco-friendly manufacturing, implementing green management practices across the entire production process. From raw material procurement to finished goods, the company integrates clean production technologies and eco-friendly materials to ensure both aesthetic appeal and environmental responsibility, enhancing both home safety and ecological sustainability.

As an innovation leader in China’s high-end decorative panel industry, Golden Chameleon continues to set new benchmarks in the market, strictly adhering to HOMAG China's advanced woodworking equipment standards. The company maintains rigorous quality control and precision manufacturing, delivering premium integrated solutions for doors, walls, and cabinets. Together, Golden Chameleon and HOMAG China will continue their collaboration, driving the industry shift from single-product competition to a more holistic ecosystem approach. With the dual-engine strategy of “European Standards & Chinese Intelligent Manufacturing”, they are shaping the future of the decorative panel industry.